Market research
+52 (55) 6363.4529
About us
At Punto Kardinal we want to guide your decision making, using our experience, judgement and discernment to carry out the best market research.
We use different qualitative and quantitative techniques, our experience and areas of expertise to create customized solutions.
We see each project as a journey that we will make together, so we take care not only of the destination itself, but also of the journey to reach the goal.
Nosotros
En Punto Kardinal queremos orientar tu toma de decisiones, utilizando nuestra experiencia, juicio y discernimiento para realizar la mejor investigación de mercado.
Usamos diferentes técnicas, cualitativas y cuantitativas, nuestra experiencia y áreas de expertise para crear soluciones a la medida.
Vemos cada proyecto como un viaje que haremos juntos, por lo que cuidamos no solamente el destino en sí, sino también el trayecto para llegar al objetivo.
“ IT IS GOOD TO HAVE AN END TO JOURNEY TOWARD; BUT IT IS THE JOURNEY THAT MATTERS IN THE END”
Ernest Hemingway
360º
VISION
VISIÓN
360º
Depending on what you need, a team of psychologists, anthropologists, actuaries, statisticians and marketers will be involved in your project to provide their knowhow and vision.
EXPERIENCE
& KNOW-HOW
EXPERIENCIA
Y CONOCIMIENTO
Only professionals with a minimum of 10 years of experience will work on your projects. This experience allows us to have a deeper and faster understanding of your needs and meet your goals in the best way possible.
PERSONALIZED
TREATMENT & CARE
TRATO PERSONAL
Y CALIDAD
We know that time as well as resources are often limited. That's why you'll always be assisted by people who understand the value of flexibility, who care about quality in all processes, and who seek the most appropriate solution for your needs.
Aleida Martínez
BUSINESS ADMINISTRATION, MBA
Aleida has 18 years of experience working in account management in global research companies. She has been in charge of several on-site global accounts in the U.S. and has worked with major consumer goods companies.
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Aleida Martínez
ADMINISTRACIÓN, MBA
Aleida tiene 18 años de experiencia trabajando en dirección de cuentas en empresas de investigación globales. Ha sido líder de varias cuentas globales on-site en E.U. y ha trabajado con las principales empresas de consumo masivo.
Gabriela Gómez
PSYCHOLOGIST
Gaby has 19 years of experience in qualitative research, being area director in global research companies. She has innovated several research techniques and has extensive experience doing research in different sectors.
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Gabriela Gómez
PSICÓLOGA
Gaby tiene 19 años de experiencia en investigación cualitativa, siendo directora de área en empresas de Investigacion globales. Ha innovado diversas técnicas de investigación y tiene amplia experiencia realizando investigación en diferentes industrias.
Alexandra Stamou
ECONOMIST, MBA
Ale has 20 years of experience as account manager in advertising and global market research agencies in Europe and in Mexico. In recent years she has specialized in financial and services sector research, as well as regional project management in Latin America (LatAm).
Alexandra Stamou
ECONOMISTA, MBA
Ale tiene 20 años de experiencia como directora de cuentas en agencias de publicidad e investigación de mercados globales en Europa y en México. Durante los últimos años se ha especializado en realizar investigación del sector financiero y de servicios, así como en el manejo de proyectos regionales en LatAm.
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OUR KEY PLAYERS
Conoce
A NUESTRO EQUIPO CLAVE
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Don't worry, we send things very occasionally and only with valuable information. Join us.
“... WE PRIORITIZE QUALITY IN ALL OUR PROCESSES”
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Cuernavaca 40 Condesa, Cuauhtémoc CDMX, 06140
info@puntokardinal.com +52 (55) 6363.4529 +52 (55) 6363.4530
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