Market research
Investigación de mercados
+52 (55) 6363.4529
SERVICES
WITH A 360º
VISION
We choose the right methodology depending on your problem and taking into account the business context, designing projects so that the objectives are achieved.
SERVICIOS
CON VISIÓN
360º
Elegimos la metodología adecuada dependiendo de tu problemática y tomando en cuenta el contexto del negocio, diseñando los proyectos de manera que se logren los objetivos.
DEFINING THE BRAND
DEFINING THE BRAND
DEFINING THE BRAND
· Positioning · Brand equity
HR RESEARCH
HR RESEARCH
· Work Climate · Organizational Culture · Internal Communication · Talent Profiling
EVALUATING THE COMMUNICATION
EVALUATING THE COMMUNICATION
EVALUATING THE COMMUNICATION
· Pre/Post test · Trackings · Semiotic analysis
· Pre/Post test · Trackings · Semiotic analysis
· Pre/Post test · Trackings · Semiotic analysis
INNOVATION
INNOVATION
INNOVATION
INNOVATION
· Product/Packaging tests · Idea generations · Concept building and testing
· Product/Packaging tests · Idea generations · Concept building and testing
· Product/Packaging tests · Idea generations · Concept building and testing
UNDERSTANDING THE CONSUMER /SHOPPER
UNDERSTANDING THE CONSUMER /SHOPPER
UNDERSTANDING THE CONSUMER /SHOPPER
· Profiling · Segmentation · Trends · Point of Sale evaluations · Observations
· Profiling · Segmentation · Trends · Point of Sale evaluations · Observations
· Profiling · Segmentation · Trends · Point of Sale evaluations · Observations
CUSTOMER EXPERIENCE
CUSTOMER EXPERIENCE
GETTING TO KNOW YOUR CONSUMER
CUSTOMER EXPERIENCE
· Satisfaction and loyalty · NPS · Mystery Shopping · Audits
· Satisfaction and loyalty · NPS · Mystery Shopping · Audits
Anthropological/Ethnographic
QUALITATIVE
Online Studies
QUALITATIVE
Focus groups
QUALITATIVE
Semiotics
We have a network of experts in semiotics to perform analysis of packaging, communication and any other type of print
QUALITATIVE
Studies with CLT fieldwork
QUANTITATIVE
Real-time evaluation
QUANTITATIVE
Studies with online sample
QUANTITATIVE
Product tests
QUANTITATIVE
Multi-variable Analysis
Conjoint, MaxDiff, Path Analysis & structural models
DATA SCIENCE
Statistical modeling
Sales, promotions, market basket analysis, analysis of historical information
DATA SCIENCE
Creation of Data Warehouse
Standardizing and including information from different sources
DASHBOARDS
Executive reports, pivot tables,
online dashboards and more.
DASHBOARDS
SECTORS OF EXPERTISE
SECTORS OF EXPERTISE
Targets
Targets
Targets
Housewives, Children, Tweens, Seniors, Trendsetters, Hispanic Market, Entrepreneurs, Physicians and B2B.
Housewives, Children, Tweens, Seniors, Trendsetters, Hispanic Market, Entrepreneurs, Physicians and B2B.
Áreas
Areas
FMCG, Food and Beverages, Automotive, Financial Sector Services, Real Estate, Pharma and Human Resources.
FMCG, Food and Beverages, Automotive, Financial Sector Services, Real Estate, Pharma and Human Resources.
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Newsletter
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“... EACH CLIENT HAS DIFFERENT NEEDS. WE ARE FLEXIBLE AND ADAPT TO THEM"
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info@puntokardinal.com +52 (55) 6363.4529 +52 (55) 6363.4530
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