Privacy Policy – Punto Kardinal

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Privacy Policy

In order to comply with the provisions of the Law of Protection of Personal Data in Possession of Individuals (LFPDPPP), SBMG Integra S. de R.L. de C.V. informs you of this Privacy Notice, which applies to personal data collected with the prior consent of their Holder, and through which you are made aware of the handling that SBMG Integra S. de R.L. de C.V., in its capacity as Party responsible, will make of the personal data provided to us. SBMG Integra S. de R.L. de C.V., with address in Cuernavaca 40, Col. Condesa, Zip code 06140, Municipality Miguel Hidalgo, Mexico City, with telephone number 6363 4530, and on the website www.puntokardinal.com, responsible for collecting personal data, for the use given to them and their protection, through the implementation of technical, administrative and physical security measures to protect your personal data against any damage, loss, alteration, destruction or use, access or unauthorized handling by you as holder, as we are aware of the importance of protecting your privacy from third parties and your right to informational self-determination.

I.- Consent of the Holder
The Holder states that this Privacy Notice has been made known by the Party responsible. In the event that the Holder does not agree on the handling that the Party responsible will give to his or her personal data, in the terms of this Privacy Notice, he or she may deny his or her consent through the following statement: I agree with the handling of my personal data, in the terms of this Privacy Notice: I do accept the handling of my personal data in the terms and conditions of this Privacy Notice. I do not accept the handling of my personal data. In the case of personal data that are not considered sensitive, proprietary or financial, and the Holder does not object to the terms of this Privacy Notice, its content shall be deemed agreed on and consented to, as established by the third paragraph of Article 8 of the LFPDPPP. The consent of the Holder may be revoked at any time by the latter, without retroactive effect, as established by and in accordance with the procedures set forth below, in accordance with this Privacy Notice. Notwithstanding any provision of this Privacy Notice, the Holder acknowledges that his or her consent shall not be required for the processing of his or her personal data by the Party responsible or third parties in any of the cases indicated in Article 10 of the LFPDPPP. Should the personal data collected include sensitive or estate and/or financial information, the Party responsible shall take the necessary steps to collect and obtain the explicit consent of the Holder as established by the second paragraph of article 8 of the LFPDPPP and other applicable legislation, either by signing the corresponding form, either printed, or using electronic means, through direct answers in telephone interviews, and their corresponding processes that constitute the consent, including but not limited to, through the express consent of the Holder and his or her provision of personal data. As established by the provisions of Article 9 of the Federal Law on the Protection of Personal Data in Possession of Individuals, your express consent is requested for the processing of Personal Data that are sensitive, financial and estate-related, indicating to us whether or not you accept the handling: I consent that my personal data regarding my finances and my estate are treated in accordance with the terms and conditions of this Privacy Notice. Name and handwritten signature of the Holder _______________________(electronic means or any other that may be established for this purpose)

II - Purpose of the Personal Data.
At SBMG Integra S. de R.L. de C.V., we need to obtain and process the following Personal Data of the Holder: Name, date of birth, age, gender, marital status, address, whether private, work or tax-related, e-mail address, private or from work, telephone number, private or work, cell phone number; Federal Taxpayer Registry code (RFC); Unique Population Registry Code (CURP). In the case of market research, on some occasion we may ask you for the type of credit card, debit card or bank account you have, consumer preferences, image and voice, as well as other data related to work, education, health or sexual habits. As part of the documentation that may be collected by SBMG Integra S. de R.L. de CV. for verification purposes of the identity of the Holder of the Personal Data is the Voter's Credential; the Passport or the identity card of the released National Military Service, or in its case, the Professional Identity Card. In addition, SBMG Integra S. de R.L. de C.V., in order to comply with the objectives set forth in this Privacy Notice when carrying out public opinion research, will collect and process sensitive personal data, i.e., those that refer to your political opinion, union membership, religious, moral and ethical beliefs, and state of health. The Party responsible pledges that these sensitive Personal Data will be handled under the strictest security measures, guaranteeing their confidentiality. The collection of personal data may take place when the Holder visits influx centers/ central locations and when he or she is contacted by our interviewers, in his or her home - house by house - when the Party responsible or its Employees communicate via telephone with the Holder, as well as in focus groups, in-depth interviews, ethnographic studies, or through the use of our online survey website, by voluntary provision of information through questionnaires applied on the site managed by the Party responsible. The Party responsible may also collect Personal Data from publicly accessible sources and from other sources available on the market to which the Holder may have consented to share his or her personal information. The personal data of the Holder are collected and processed by the Party responsible directly or by its Employees, in order to carry out the following activities, as primary objectives: a. Participate in surveys or questionnaires to conduct research for market, public opinion and communication studies; b. Conduct studies on demographics, interests, and behavior of its customers, consumers, suppliers, and of those third parties with whom it deals; c. Formalize transnational processes with its customers, consumers, and other third parties with whom it deals; d. Participate in online chats and/or discussion forums on products and/or services, or debates on current political, social, moral, ethical, or cultural topics; e. Share his or her comments or suggestions about products and services; f. Verify the Holder's participation in research for market, public opinion and communication studies; g. When using the different services on its corresponding websites, the Party responsible requires sharing personal data with providers of: database administration and management services; automated processing and storage of personal data; authentication and validation of e-mails; and auditing services. In the case of minors, the data collected by SBMG Integra S. de R.L. de C.V. are their name, age, prior written consent of one of their parents, in order to carry out focus groups, in which product tests or market studies are carried out. I consent to the personal data of the minor being treated in accordance with the terms and conditions of this Privacy Notice.

Privacy Policy

In order to comply with the provisions of the Law of Protection of Personal Data in Possession of Individuals (LFPDPPP), SBMG Integra S. de R.L. de C.V. informs you of this Privacy Notice, which applies to personal data collected with the prior consent of their Holder, and through which you are made aware of the handling that SBMG Integra S. de R.L. de C.V., in its capacity as Party responsible, will make of the personal data provided to us. SBMG Integra S. de R.L. de C.V., with address in Cuernavaca 40, Col. Condesa, Zip code 06140, Municipality Miguel Hidalgo, Mexico City, with telephone number 6363 4530, and on the website www.puntokardinal.com, responsible for collecting personal data, for the use given to them and their protection, through the implementation of technical, administrative and physical security measures to protect your personal data against any damage, loss, alteration, destruction or use, access or unauthorized handling by you as holder, as we are aware of the importance of protecting your privacy from third parties and your right to informational self-determination.

I.- Consent of the Holder

The Holder states that this Privacy Notice has been made known by the Party responsible. In the event that the Holder does not agree on the handling that the Party responsible will give to his or her personal data, in the terms of this Privacy Notice, he or she may deny his or her consent through the following statement: I agree with the handling of my personal data, in the terms of this Privacy Notice: I do accept the handling of my personal data in the terms and conditions of this Privacy Notice. I do not accept the handling of my personal data. In the case of personal data that are not considered sensitive, proprietary or financial, and the Holder does not object to the terms of this Privacy Notice, its content shall be deemed agreed on and consented to, as established by the third paragraph of Article 8 of the LFPDPPP. The consent of the Holder may be revoked at any time by the latter, without retroactive effect, as established by and in accordance with the procedures set forth below, in accordance with this Privacy Notice. Notwithstanding any provision of this Privacy Notice, the Holder acknowledges that his or her consent shall not be required for the processing of his or her personal data by the Party responsible or third parties in any of the cases indicated in Article 10 of the LFPDPPP. Should the personal data collected include sensitive or estate and/or financial information, the Party responsible shall take the necessary steps to collect and obtain the explicit consent of the Holder as established by the second paragraph of article 8 of the LFPDPPP and other applicable legislation, either by signing the corresponding form, either printed, or using electronic means, through direct answers in telephone interviews, and their corresponding processes that constitute the consent, including but not limited to, through the express consent of the Holder and his or her provision of personal data. As established by the provisions of Article 9 of the Federal Law on the Protection of Personal Data in Possession of Individuals, your express consent is requested for the processing of Personal Data that are sensitive, financial and estate-related, indicating to us whether or not you accept the handling: I consent that my personal data regarding my finances and my estate are treated in accordance with the terms and conditions of this Privacy Notice. Name and handwritten signature of the Holder _______________________(electronic means or any other that may be established for this purpose)

II - Purpose of the Personal Data.

At SBMG Integra S. de R.L. de C.V., we need to obtain and process the following Personal Data of the Holder: Name, date of birth, age, gender, marital status, address, whether private, work or tax-related, e-mail address, private or from work, telephone number, private or work, cell phone number; Federal Taxpayer Registry code (RFC); Unique Population Registry Code (CURP). In the case of market research, on some occasion we may ask you for the type of credit card, debit card or bank account you have, consumer preferences, image and voice, as well as other data related to work, education, health or sexual habits. As part of the documentation that may be collected by SBMG Integra S. de R.L. de CV. for verification purposes of the identity of the Holder of the Personal Data is the Voter's Credential; the Passport or the identity card of the released National Military Service, or in its case, the Professional Identity Card. In addition, SBMG Integra S. de R.L. de C.V., in order to comply with the objectives set forth in this Privacy Notice when carrying out public opinion research, will collect and process sensitive personal data, i.e., those that refer to your political opinion, union membership, religious, moral and ethical beliefs, and state of health. The Party responsible pledges that these sensitive Personal Data will be handled under the strictest security measures, guaranteeing their confidentiality. The collection of personal data may take place when the Holder visits influx centers/ central locations and when he or she is contacted by our interviewers, in his or her home - house by house - when the Party responsible or its Employees communicate via telephone with the Holder, as well as in focus groups, in-depth interviews, ethnographic studies, or through the use of our online survey website, by voluntary provision of information through questionnaires applied on the site managed by the Party responsible. The Party responsible may also collect Personal Data from publicly accessible sources and from other sources available on the market to which the Holder may have consented to share his or her personal information. The personal data of the Holder are collected and processed by the Party responsible directly or by its Employees, in order to carry out the following activities, as primary objectives: a. Participate in surveys or questionnaires to conduct research for market, public opinion and communication studies; b. Conduct studies on demographics, interests, and behavior of its customers, consumers, suppliers, and of those third parties with whom it deals; c. Formalize transnational processes with its customers, consumers, and other third parties with whom it deals; d. Participate in online chats and/or discussion forums on products and/or services, or debates on current political, social, moral, ethical, or cultural topics; e. Share his or her comments or suggestions about products and services; f. Verify the Holder's participation in research for market, public opinion and communication studies; g. When using the different services on its corresponding websites, the Party responsible requires sharing personal data with providers of: database administration and management services; automated processing and storage of personal data; authentication and validation of e-mails; and auditing services. In the case of minors, the data collected by SBMG Integra S. de R.L. de C.V. are their name, age, prior written consent of one of their parents, in order to carry out focus groups, in which product tests or market studies are carried out. I consent to the personal data of the minor being treated in accordance with the terms and conditions of this Privacy Notice.

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